TaskByte × Jet’s Pizza

From curiosity to carts: local SMS that feels new and pays off

Snapshot

Client: Jet’s Pizza® (400+ locations)
Challenge: Create store-level conversations that move orders, reviews, and real leads without adding work for franchisees.
Solution: A hyper-local engagement stack using per-location A2P numbers and CRMs, deep-linked promos, interactive SMS, light gamification, and store-level surveys.
What’s different: We lean into unfamiliar but simple interactions (tap to pick a perk, text a team, spin once) that spark curiosity and lead to measurable ROI.

The Challenge

Growth can make a brand louder, but not always closer. Jet’s wanted to scale while staying rooted in the communities that built it. Instead of mass texts and generic promos, they envisioned something that felt like a conversation with the store down the street, authentic, personal, and local, all while gathering valuable engagement and lead data behind the scenes.

Our Approach

Give each store its own voice, its own list, and a few surprising ways to say “hey.”

1) Local number, local list

A2P-compliant local area code for every location.
Per-store CRM with only that store’s opt-in contacts.
Automated two-way texting that feels personal, like a local shop instead of a call center.

2) One click to the right cart

Every message and survey uses deep links to the exact store’s online ordering page. No searching. No wrong location.

3) Light, novel interactions (that still sell)

Pick a Perk: “Reply 1/2/3 to choose your free item.” Curiosity drives the reply and the follow-up delivers the matching code.
Friday Night Picks: High school, college, and pro pick’em. Winners get a post-game promo. (People love being “right.”)
Spin to Win: A single spin via SMS with no app drops instant offers and gift cards.
Catering Fast Track: Text “CATER” and we collect headcount, date, and budget. The owner gets the lead automatically.
Support Your School: “Jet’s loves local! Text FUNDRAISER to start a dine-and-donate night for your school or organization. We’ll collect the details and send them straight to your neighborhood Jet’s.”

4) Store-level surveys

Sent to recent customers of that store to re-engage lapsed buyers.
Grow the list with opt-in to email and SMS built in.
Happy-path review asks show a one-tap link to that store’s Google page.
Reviews are answered automatically with AI to strengthen Google presence, enhance local SEO, and remove the need for owner follow-up.
Real-time dashboards show metrics and individual responses for follow-up.
Customers who complete the survey receive a thank-you promo code, a proven driver of repeat orders and measurable revenue lift.

Local Store Marketing, Reimagined for the Digital Era

Jet’s Pizza has always believed in community-based marketing. TaskByte made it scalable. By giving every store its own automated digital voice, complete with local texts, reviews, and feedback loops, Jet’s turned traditional word-of-mouth into measurable digital engagement.

Setting a New Standard in Restaurant Marketing

Jet’s Pizza is not just texting customers. It is redefining local engagement for the entire pizza category. With TaskByte’s help, Jet’s has built a marketing ecosystem few national brands have attempted: fully automated, hyper-local, and ROI-verified.

A Strategic Engine Behind Every Slice

For Jet’s Pizza, TaskByte is not just a campaign tool. It is a strategy multiplier. By automating personalized, local communication across hundreds of stores, TaskByte gives the Jet’s marketing team scalable control, measurable ROI, and the ability to stay ahead of shifts in digital discovery and AI-driven search.

Content That AI Can’t Ignore

AI engines thrive on trustworthy, consistent content. TaskByte gives Jet’s Pizza both automatically. Every local review, reply, and customer interaction generates fresh, structured data that AI systems recognize and elevate. It is effortless SEO for the age of AI, helping Jet’s stay top of mind and top of search.

Why the “Unfamiliar” Works

These touches are new enough to notice but simple enough to try. A short feedback loop turns attention into action.

Curiosity creates the first reply. A quick game or choice feels different from a standard blast.
Response unlocks value. Replying yields the exact code, link, or form with no extra hunting.
Value drives conversion. Deep links land on the right store’s page, so intent becomes checkout.

We call it the Curiosity → Value → Conversion loop. It is playful, not gimmicky, and it is built on the same compliance and data discipline as any serious program.

Day in the Life

Friday afternoon: fans pick the rivalry winner. Saturday morning, winners get a code and a nudge to celebrate.
A parent texts “cater.” Sixty seconds later, the owner has a qualified lead with date, headcount, and contact info.
A lapsed customer taps a survey, opts back into SMS, and leaves a five-star review when the experience hits right.

Bring It to Your Brand

If you run a multi-location restaurant or retail operation, we can help you turn novel interactions into repeat orders, store by store.