Welcome to EngageLab — the home for insights, ideas, and real-world stories from the TaskByte team.

Here, we explore the evolving world of customer engagement — from hyper-local automation and SMS strategy to the future of AI-powered marketing. Every post shares something we’ve learned from helping brands turn everyday interactions into measurable ROI.

Local at Scale: The New Blueprint for Multi Location Marketing
Daniel O'Donohue Daniel O'Donohue

Local at Scale: The New Blueprint for Multi Location Marketing

Local marketing used to mean flyers, window clings, and hoping people walked by. Now, your customer’s “Main Street” lives on their phone—and every location in your brand can feel like the neighborhood favorite. In this blueprint, we’ll break down how to use hyper-local messaging, smart data, and automation to give each store its own voice at scale, so every customer gets offers that feel personal, timely, and right around the corner.

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